OUR UNIQUE STORY
Florence Exhibitions BE UNIQUE
COLLECTIONS
Timeless Cross
ART & CRAFTMANSHIP
materials WEAVING AND KNOTS
BRACELETS
NECKLACES
RINGS
EARRINGS
KEYCHAINS
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BRACELETS
NECKLACES
RINGS
EARRINGS
KEYCHAINS
like2buy

FLORENCE, THE BIRTH OF BE UNIQUE

Be Unique set sail for an incredible journey in one of the most mesmerizing cites of the world. Since then the enduring passion for crafing and design has led this jewelry brand to incredible places.

IDEA UNIQUE AS THE CITY ITSELF

It seems like Florence has always been an endless source of creative masterpieces and crafts, such as works from Brunelleschi, Michelangelo and Da Vinci. It is a world-renowned cradle of original hand-crafted jewelry since the middle ages. Today Florence is one of the leading centers of contemporary jewelry. Damjan Popovac finds continual inspiration in this city.

ALCHIMIA, JEWELRY AS A LANGUAGE

Damjan mastered the art of contemporary jewelry making in Alchimia school, in Florence. The experience and expertise he acquired there have strongly impacted his path. While refining his skills, he learned to liberate imagination, and to have a free reign over his wildest ideas. As his teacher, late Manfred Bichop used to say, jewelry is self expression. Be Unique has set its goal, to make remarkable and outstanding jewelry with each piece telling its own story.

The great passion for crafting is reflected in his Men's room collection, which he created at age 17. It is a set of very particular objects for men that enhance one's masculinity.

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CRAFTMANSHIP AT ITS BEST

From inspiration brief to collection launch each step of the creative process is carefully managed to achieve excellence.

Be Unique's focus on choosing only the finest materials and cutting edge techniques, along with attention to details ensure every piece will always be made by highest quality.

Each product in our workshop is made by hand under Damjans supervision. Be Unique employs only the finest jewelers from families with long tradition in craft.

Be Unique is globally available on our online store, and to date has sold in over 25 countries. The brand is now also available on Forzieri.com, one of the most renowned luxury accessories stores based in Florence.